Overview
Brandgrammar is a branding framework based on linguistics, recognising the natural language that is within brands.
Overview
Brandgrammar is Firefish’s proprietary branding framework which adopts linguistics for branding.
Theory
Brandgrammar is about natural language. It is a belief that brand awareness cannot be taught. Like language, we learn and know about brands quite naturally.
Theory
Brandgrammar is about natural language. It is a belief that brand awareness are not taught but naturalised.
Brand Loyalty Pyramid
Reaching the Apex of Branding
The overarching objective of any Brandgrammar™ programme is to achieve brand nirvana for the brand, in which the customer believes in the brand to the degree that they identify themselves with the brand.
Brand Loyalty Pyramid
Reaching the Apex of Branding
The overarching objective of any Brandgrammar™ programme is to achieve brand nirvana for the brand, in which the customer believes in the brand to the degree that they identify themselves with the brand.
The Process
The project has three phases:
Brand Audit,
Brand Strategy
& Brand Activation.
It follows a defined process with clear deliverables at each stage.
The Iterative Principle
Brandgrammar™ holds fast to the iterative principle, where there is a constant feedback loop in our findings, recommendations and hypotheses.
We do not settle for easy solutions. We believe in putting our hypotheses under scrutiny by designing further tests to determine their veracity.
“Tools for unearthing new questions and constructing new answers.”
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